Is Your Smartphone Your Storefront? How Nigerians Turn Scrolls into Sales

Illustration of a Nigerian woman using her smartphone for online business, with shopping cart icon and large phone screen showing listings, alongside the headline โ€˜Is Your Smartphone Your Storefront? How Nigerians Turn Scrolls into Sales.

You wake up, unlock your phone, and your marketplace is already in your hand. Search a model, tap a few filters, send a quick messageโ€”by afternoon youโ€™re test-driving a sedan or testing a phoneโ€™s camera in bright daylight. Over the last year, this pattern has become the norm. Real commerce now happens at mobile speed, […]