Do you ever feel like you have so many goals but no idea how to make them happen? That’s where the 90-90-1 Rule comes in the action.
I bet you have had it before. The million-dollar business idea that will change your life around. The side project that you can turn into a full-time business. Or the exercise and diet plan that will put you back into shape.
But you don’t do it. Either you tell yourself that you don’t have time. Or you lack the determination to stick to your plan. Things don’t work out in the end.
It happens to all of us, not just you.
We are constantly distracted by all the other things in our daily lives: meetings, emails, to-dos, never-ending tasks, and personal issues to handle.
It is difficult to stick to our plan, and it is challenging to maintain our momentum and work on the goal that we want to achieve.
The good news is that everyone has the power and the ability to achieve all their goals. If they know how to make things work.
The best part? Robin Sharma, the best-selling author of The 5 AM Club has a powerful and life-changing rule that can help you on this.
Sir Robin Sharma called it – The 90/90/1 Rule.
But before we talk about this rule, here’s what you need to know…
What is the 90-90-1 Rule?
90-90-1 is created by Robin Sharma, this simple rule can help you focus and get big results. It’s like having a secret weapon for success.
Robin Sharma explained the rule by saying…
“For the next 90 days, the first 90 minutes of your workday, focus monomaniacally on your single most valuable project. I call it your game-changing move. It might be creating a new piece of code that will revolutionize the marketplace. It might be a new product that, when you launch it, will fill a need within your industry that no peer is currently providing. I don’t know what your game-changing move is, but this is your poetry. This is your magnum opus for the next 90 days.”
Robin Sharma is a speaker who helps motivate people and is an expert in leadership. He wrote two famous books: The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny and The 5AM Club
Why the 90-90-1 Rule Works
1. Focus on One Key Goal
I know life can get super busy, and I bet you feel the same. But when you try to do everything at once, it’s easy to feel stuck, right? That’s where the 90-90-1 Rule comes in. It helps me block out all the distractions and focus my energy on the one thing that matters most. When you do that, you’ll see how much more productive you can be. FOCUS is the key here.
2. Building Momentum
When I do something every day, it helps me get into a rhythm, and I know it can do the same for you. It’s like riding a bike—the more you pedal, the easier it gets to keep moving forward. Little by little, you’ll see your progress add up, and it’ll feel amazing!
3. Optimal Use of Morning Energy
I’ve found that mornings are when my brain feels fresh and ready to tackle anything, and I’m sure it’s the same for you. When you use that time for your most important work, it makes a huge difference. It’s like starting your day by putting your best foot forward before all the distractions take over.
90/90/1 Rule is A Game Changer
Did you know it takes about 66 days to form a new habit?
If you think it takes just 21 days to build a new habit, you’re mistaken. The idea of 21 days was first introduced by Dr. Maxwell Maltz, a plastic surgeon in the 1950s. He observed that his patients often needed about 21 days to adjust to their new appearance after undergoing surgery.
In 1960, Dr. Maltz published a book called Psycho-Cybernetics, which became a bestseller, selling over 30 million copies. This book influenced many personal development experts to adopt the idea that forming a new habit takes 21 days.
So, if it’s not 21 days, how long does it really take to form a new habit?
According to a study conducted by health psychology researchers at University College London, led by Phillippa Lally, it actually takes an average of 66 days for a new behavior to become automatic.
Lally’s research examined the habits of participants over a 12-week period, studying behaviors ranging from simple changes like “drinking a bottle of water with lunch” to more challenging ones like “running for 15 minutes before dinner.”
The study found that more difficult habits take longer to form, while simpler ones can develop more quickly. However, on average, it requires about 66 days to establish a new habit.
Now you know that it takes about 2 months to build a new habit. Which means to say that if you want to develop a new habit or action to achieve your goals, you need to stick to your plan for at least 2 months. That’s where the 90-90-1 Rule comes in—it’s a game changer.
How to Apply the 90-90-1 Rule in Your Life
1. Identify Your #1 Goal
Identify and pick one goal/project/thing you really want to achieve. Maybe it’s starting a business, starting a new job, writing a book, or fitness goal. Then apply 90/90/1 rule, think about what would make the biggest difference in your life right now. That’s your #1 goal.
What is your number one goal in life?
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If your #1 goal is to lose weight, then for the next 90 days, use your first 90 minutes in the morning to exercise and work out.
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If your goal is to build a better and more successful website or blog? Well then, apply the same rule to your goal.
- If your #1 goal is to write a book, then for the next 90 days, use your first 90 minutes in the morning to write or outline your chapters.
- If your #1 goal is to learn a new language, then for the next 90 days, use your first 90 minutes in the morning to practice speaking, writing, or listening.
- If your #1 goal is to master a skill for your career, then for the next 90 days, use your first 90 minutes in the morning to study or practice that skill.
- If your #1 goal is to improve your financial situation, then for the next 90 days, use your first 90 minutes in the morning to research and plan your budget or investments.
- If your #1 goal is to strengthen relationships, then for the next 90 days, use your first 90 minutes in the morning to connect with loved ones or plan meaningful activities.
- If your #1 goal is to start a side hustle, then for the next 90 days, use your first 90 minutes in the morning to build your online store or work on freelance projects.
- If your #1 goal is to create art or music, then for the next 90 days, use your first 90 minutes in the morning to paint, compose, or practice.
- If your #1 goal is to become healthier, then for the next 90 days, use your first 90 minutes in the morning to meal prep or meditate.
2. Create a Morning Routine
Create a plan , focus on the plan. That means, no checking social media or emails, no reading news, etc., the only thing you do is to focus on that one goal and work on it for 90 minutes. Make it your sacred work time.
Don’t let anyone distract you and turn off your phone. Lock yourself your room if possible. Your main mission is to put 100% focus and work on that goal for 90 minutes.
3. Track Your Progress
Keep track of what you’re doing. Use a notebook, an app, or even a simple calendar to mark off each day you work on your goal. Seeing your progress will keep you motivated.
This rule is powerful because it allows you to fully focus on just one goal for 90 days. Plus, if you stick to this rule, you will spend 90 minutes every day working on that day. Can you imagine what you can achieve after the 90 days period?
What if 90 minutes is too long for you?
Your text is mostly clear, but there are a few areas that can be refined for clarity and flow. Here’s a revised version:
You can certainly customize the rule to suit your needs, such as using a 50/50/1 or even 30/30/1 approach. In these variations, you might spend 30 minutes instead of 90 minutes on your goal.
But I encourage you not to do so. Why?
The reason is simple: if a goal is truly important to you, 90 minutes a day might still not be enough. In fact, you should dedicate even more time and focus if the goal is meant to transform your life.
So, stick to 90 minutes. Work on your goal for at least 90 minutes every day, right at the start of your day.
This is how extraordinary people achieve outstanding results in their industries. They invest concentrated effort and focus on their goals.
Every day, they improve, make progress, and gain experience.
If you want to achieve extraordinary success in life, this is what you need to do.
Common Challenges and How to Overcome Them
1. Time Management Issues
Can’t find 90 minutes? Wake up a little earlier or shuffle your schedule around. Treat this time as an appointment you can’t miss—it’s that important!
Why not! Do it in the night if you are a night owl.
2. Staying Consistent for 90 Days
Set reminders, ask a friend to hold you accountable, or reward yourself when you hit milestones. Stay Consistent!!
3. Overcoming Procrastination
Procrastination can be a major obstacle to the 90-90-1 rule. If you keep delaying or putting off your 90 minutes of focused work each day, you’ll hinder the progress you could be making toward your goal. Get rid of PROCRASTINATION!!
Conclusion
The 90-90-1 Rule is a game-changer. By spending the first 90 minutes of your day on your most important goal for 90 days straight, you’ll see amazing progress. It’s not about being perfect—it’s about being consistent. So why not give it a try? One focused morning at a time, you can turn your dreams into reality.
In our course, Goal Setting Formula, I mentioned about this 90/90/1 Rule as well. Plus, in the course, you will get to learn how to engineer an actionable plan that you can stick to for the next 90 days to achieve your goal.
